3 min
Elk Springs Resort: Leveraging Whimstay to Optimize Last-Minute Bookings and Revenue
- Elk Springs Resort increased revenue by over $25,000 and secured 51 additional last-minute bookings through their strategic partnership with Whimstay, filling a critical gap in their distribution strategy with a seamless integration to their existing Escapia property management system.
3 min
Whimstay
- 3 min read . February 26, 2025
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Elk Springs Resort increased revenue by over $25,000 and secured 51 additional last-minute bookings through their strategic partnership with Whimstay, filling a critical gap in their distribution strategy with a seamless integration to their existing Escapia property management system.
Elk Springs Resort, in Gatlinburg, Tennessee, under the leadership of Managing Partner Andy Gladstein, has significantly improved its last-minute booking strategy through a strategic partnership with Whimstay. This case study examines how this established property management company with 19 years of experience using Escapia was able to address specific distribution challenges and achieve measurable revenue growth through this partnership.
Company background
Elk Springs Resort is a well-established property management company with nearly two decades of experience in the vacation rental industry. As an early adopter of the Escapia property management system, the resort has built its operations on a solid technological foundation, allowing it to focus on strategic growth and optimization opportunities.
The Challenge
Despite having a robust property management infrastructure and established distribution channels, Elk Springs Resort identified a critical gap in their strategy:
This challenge represented a significant opportunity cost, as properties that remained vacant on short notice constituted potential revenue that was consistently being left unrealized.
"We did not have a good last-minute channel offering to augment our last-minute booking strategy."
- Andy Gladstein, Managing Partner, Elk Springs Resort
Solution
Partnership with Whimstay
Seeking to address this specific distribution gap, Elk Springs Resort partnered with Whimstay, a platform specializing in last-minute vacation rental bookings. The integration between Whimstay and Elk Springs Resort's existing Escapia system was described by Gladstein as "tight and flawless," facilitating a seamless implementation process.
Key Results
The partnership with Whimstay delivered concrete, measurable improvements:
Increased Booking Volume: Approximately 51 additional reservations were secured that would have otherwise remained vacant
Revenue Growth: Over $25,000 in incremental revenue was generated
Enhanced Distribution: Improved visibility on Google Maps, expanding the resort's digital footprint
Complementary Channel Strategy: Successfully augmented existing distribution channels without cannibalization
Revenue Growth: Over $25,000 in incremental revenue was generated
Enhanced Distribution: Improved visibility on Google Maps, expanding the resort's digital footprint
Complementary Channel Strategy: Successfully augmented existing distribution channels without cannibalization
Implementation Details
The integration between Escapia and Whimstay played a crucial role in the success of this partnership. As Gladstein notes, Escapia has been fundamental to their business operations:
"Escapia is an elite property management software which equips our teams to effectively manage and market our properties while easily handling accounting and compliance."
The integration between Escapia and Whimstay meant that Elk Springs Resort could implement this new last-minute booking strategy without disrupting their established workflows or creating additional operational complexity.
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