Guests Are Traveling This Far for Vacation Rentals: Here’s Why It Matters
After analyzing booking data across our platform, we found a trend that represents a fundamental shift in travel habits that holds valuable implications for vacation rental hosts as we head into peak summer season.
As summer travel ramps up, new data from Whimstay reveals an intriguing trend: more vacation rental guests are staying in state than we’ve ever seen before. After analyzing booking data across the platform, we found that the majority of travelers are choosing destinations within their own state. This change in travel habits holds valuable implications for vacation rental hosts.
What the Data Shows
Everyone loves a European adventure or a beach escape in Mexico. But in addition to the usual summer excursions, we’re seeing a growing number of travelers choosing to book escapes closer to home. According to Whimstay’s internal booking data an increasing amount of travelers booked properties located within the same state as the guest’s billing address.
Further breaking it down:
- 17% of bookings are within 300 miles of the guest's home.
- The top three states where travelers most often stay in-state are California, Texas, and Florida.
- Searches for "last-minute" rentals within driving distance have increased by 24% year-over-year, suggesting spontaneity and flexibility are in high demand.
Why This Matters for Vacation Rental Hosts
It Signals a Rise in Road Trips Over Flights
The data clearly indicates that travelers are opting for car travel instead of flying. This means hosts can better cater to guests who may be driving in with families, pets, or outdoor gear. Offering amenities like free parking, EV chargers, or safe spots for bikes and coolers can enhance your property’s appeal to roadtrippers.
Local Travelers Are a Growing Market—And They Need to Be Targeted Differently
If most of your summer guests are coming from in-state, your marketing should reflect that. Think about promoting your property as a great weekend getaway or “staycation” spot for nearby urban dwellers. Use regional hashtags and geo-targeted ads on social media to reach potential guests in your area.
Shorter Booking Windows and Flexible Stays Are Becoming the Norm
Travelers who are staying closer to home often book last-minute. They’re not planning trips months in advance like those who need to coordinate air travel. Make sure your calendar is flexible and your cancellation policy isn’t overly strict—this can increase your chances of attracting these spontaneous guests.
Guests May Already Be Familiar With the Area—So They Want Unique Experiences
Local guests might not need the usual tourist brochures. Instead, offer insider tips or themed experiences that show off the hidden gems of your region. Consider partnerships with local businesses, like wineries, kayaking rentals, or restaurants, to create value-added packages that appeal to residents looking for a fresh take on a familiar place.
It’s an Opportunity to Build Repeat Business
Travelers who live nearby are more likely to return. If they have a great experience, you could easily become their go-to rental for anniversaries, quick escapes, or family visits. Think about implementing a local loyalty discount or personalized follow-up emails to encourage repeat bookings.
Your Final Takeaway
The shift toward in-state travel may seem subtle, but it’s shaping the way people plan their vacations. For vacation rental hosts, this presents a powerful opportunity to adjust your marketing, tweak your offerings, and better understand the needs of nearby travelers.
By embracing this trend, you can position your property as the ideal local escape and reap the benefits of more bookings all summer long.
Learn more about listing with Whimstay
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